Meet The Face Behind New Gen Electric

Author: New Gen Electric | | Categories: Commercial Electrical Contractor , Electrical Services , Residential Electrical Services


I’m Justin Harberg, the proud owner of New Gen Electric. I look forward to sharing my story. I hope that you will enjoy getting to know me better.

Harberg Electric was started in 1946 by my grandfather Bill Harberg. I took over the business in 2017, and along with family members, Colin and Kevin rebranded to New Gen Electric, maintaining the family touch. 

In the five years since I have run the company, we have increased our market share, added talent and proven ourselves all-around capable. I greatly enjoy building relationships with clients and bringing their dream to reality.

My philosophy is based on going above and beyond to offer top-quality electrical services and the best customer service. 

Why I’ve been successful 

As an individual, I believe my values of integrity, respect, accountability and good leadership set me apart from others. I attribute my success to our track record of delivering the highest quality workmanship at fair and competitive prices. 

The many reviews and referrals we receive from our customers and their appreciation after a job well done have given me immense satisfaction over the years.

During my downtime

When I am not at work, spending time with my wife and son is the most important thing to me. I love going on camping trips, vacations and boating at the lake with my family.

I also believe in giving back to society and have a huge place in my heart for the Stollery Children’s Hospital. When I was twelve years old, I got very ill, and they were there for me through the difficult time, helping me get better and giving me a second chance at life.

I have enjoyed sharing my story about the things which matter to me and how they influence the way I do business.

If you or someone you know could benefit from our expertise as residential and commercial electricians, I invite you to get in touch. We specialize in maintenance, commercial, and residential electrical services across Edmonton, Sherwood Park, Leduc, Camrose, and the surrounding areas. Please feel free to call me at (780) 678-0330 or email me at